‘Spotify: Take it to 200’ compositing

At the end of 2020 I helped with the compositing for this 2D hand drawn animation for Spotify and Cinnamon toast crunch featuring the musician Cuco. Animation was done in Adobe Animate and compositing in Adobe After Effects. Produced by Mummu.

Mummu whipped up an exciting mix of graphic inked illustration and fluid 2D cel animation about emerging artist Cuco, his music, and how he stayed creative during 2020. This was a unique opportunity and invitation to collaborate with Spotify and QuickFrame, producing an on-platform video and audio advertisement for Cinnamon Toast Crunch. In the 60-second spot, Cuco’s words and passions are brought to life with a surreal and psychedelic twist, marrying up perfectly with his distinct musical style and laid back character. The vibrant branding of Cinnamon Toast Crunch brought the out-of-this-world style to life with bright colours and exciting patterns. The brand’s distinctive Cinnamoji characters play a fun and comic supporting role, accompanying Cuco on his wild journey, which ends with him on the sofa enjoying his favourite cereal! Credits Produced & Directed by Mummu Client: Spotify x Cinnamon Toast Crunch Agency: Quickframe Agency Producer: Dillon Wilensky Animation Directors: Sam Atkin & Karl Hammond Illustrator: Inga Ziemele 2D Animation: Alex Potts, Chiara Sgatti, Katie Taysum, Emma Wakley Clean-Up: Mark Abbott, Pafo Gallieri,  Jack Gould, Alex Potts, Mindaugas Suchockas, Katie Taysum, Emma Wakley, Inga Ziemele Compositors:  Raf Aflalo, Luke Simpson Sound Design: Marco Martini